Matthias Aron Megyeri
Sweet Dreams Security® Est. 2003
Notes from an Orwellian City
Born in Stuttgart, Matthias Aron Megyeri came to London in 2001, and was struck by the national attitude to security. According to SSN (Surveillance Studies Network), Britain has the highest levels of surveillance in the world, with 4.2 million CCTV cameras (approximately one camera for every 14 people) compared with Germany, which has the least.
Sweet Dreams Security® is an art and research project, a security product range, brand, and company. Matthias Aron Megyeri started his London-based enterprise to intervene in the ever-expanding home security market with critical re-workings of our traditional domestic defenses.
Promising to “spread mental wellbeing through non-threatening design,” Sweet Dreams Security® products combine kitsch and crime prevention in, for example, Victorian railings with bunnies and penguins in place of spikes and padlocks shaped like Teddy bears. Are the desire for kitsch and the demand for security, contradictory impulses or analogous symptoms of a fearful society? In the guise of a product designer and businessman, Matthias Aron Megyeri has been gathering information in London, Europe’s Orwellian city, and will be bringing it back to Stuttgart.






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